How Facebook Ads Use Geofencing for Hyperlocal Targeting

In this episode, Lucas and Luna dive into hyperlocal geofencing on Facebook, using the example of Houndstooth Coffee in Austin, which targets ads within a quarter-mile radius of its main competitor. They break down how geofencing works, the technology behind it (GPS, Wi-Fi, Bluetooth beacons), and the pros and cons: higher conversion rates vs. privacy concerns. They also discuss best practices, including radius size, ad frequency, and creative optimization for foot traffic. A must-listen for local businesses and marketers looking to maximize offline roi from small geographic areas. #FacebookAds #HyperlocalTargeting #Geofencing #HoundstoothCoffee #Austin #LocalMarketing #FootTraffic #SMBMarketing #DigitalMarketing #AdTargeting #LocationBasedAds #SocialMediaAds #MarketingStrategy #Conversions #Privacy #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo