How Facebook Ads Use View-Through Attribution for Display Impact

Lucas and Luna dive into view-through attribution — the controversial metric that credits a Facebook ad for a conversion even if the user didn't click. They unpack how Facebook's algorithm weights view-through conversions, the debate over last-click versus view-through, and why a mattress company might see 80% of its attributed sales come from non-clicked impressions. Listeners learn how to evaluate view-through data without over-crediting the ad. Plus, a brief mention of how listener support keeps the show ad-free. #ViewThroughAttribution #FacebookAds #MetaMarketing #DigitalAdvertising #MarketingMetrics #AttributionModeling #PaidSocial #AdAnalytics #ConversionTracking #LastClick #DisplayAds #AdEffectiveness #FexingoBusiness #BusinessPodcast #Marketing #Advertising #SocialMediaMarketing #DataDriven Keep every episode free: buymeacoffee.com/fexingo