EPISODE · Apr 15, 2026 · 32 MIN
How Faith Built a 500+ Person Waitlist *Before* Opening Her Hair Salon
from That F*cking Marketing Podcast · host TFM Digital
Everyone says the hair industry is saturated. Faith opened three salons anyway and had a wait list for every single one of them. How? By going all in on one thing, and then curating a brand that people WANT to be a part of. In this episode, Matt is sitting down with Faith, the founder of Blondee, a hair salon that specialises in blonde hair, that successfully uses content creators for marketing and has a team of stylists that are constantly growing. We’re chatting about how demand is actually created, what makes someone choose you over the business down the road, and why some brands can build dedicated customers before they even open their doors. Key moments: 0:00 - Why specialising in blonde helped Faith build trust faster and stand out from other salons 01:40 - The experience detail that made clients choose Blondie over other salons 3:23 - Why niching down brings in more clients and why people now prefer specialists 6:01 - How Faith built a waitlist of over 500 people before even opening her salon 9:52 - Why every team member creates content and how that leads to more bookings 11:44 - The type of content that’s actually bringing in clients for hair stylists right now 12:57 - How Faith turned her team into a referral engine by paying them to bring in clients 15:21 - The risk of employee-generated content and how Faith approaches team members leaving 18:45 - How Faith tests influencers before committing so she knows they’re the right fit 21:41 - Why smaller local creators often bring in better clients than bigger influencers 25:12 - The areas Faith focuses on to keep her team improving and performing at a high level If you want to check out Blondee head over to www.blondee.com.au or on IG @blondee_salon and follow faith over at @faithwilliams - https://www.instagram.com/faithwilliams/ See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
What this episode covers
Everyone says the hair industry is saturated. Faith opened three salons anyway and had a wait list for every single one of them. How? By going all in on one thing, and then curating a brand that people WANT to be a part of. In this episode, Matt is sitting down with Faith, the founder of Blondee, a hair salon that specialises in blonde hair, that successfully uses content creators for marketing and has a team of stylists that are constantly growing. We’re chatting about how demand is actually created, what makes someone choose you over the business down the road, and why some brands can build dedicated customers before they even open their doors. Key moments: 0:00 - Why specialising in blonde helped Faith build trust faster and stand out from other salons 01:40 - The experience detail that made clients choose Blondie over other salons 3:23 - Why niching down brings in more clients and why people now prefer specialists 6:01 - How Faith built a waitlist of over 500 people before even opening her salon 9:52 - Why every team member creates content and how that leads to more bookings 11:44 - The type of content that’s actually bringing in clients for hair stylists right now 12:57 - How Faith turned her team into a referral engine by paying them to bring in clients 15:21 - The risk of employee-generated content and how Faith approaches team members leaving 18:45 - How Faith tests influencers before committing so she knows they’re the right fit 21:41 - Why smaller local creators often bring in better clients than bigger influencers 25:12 - The areas Faith focuses on to keep her team improving and performing at a high level If you want to check out Blondee head over to www.blondee.com.au or on IG @blondee_salon and follow faith over at @faithwilliams - https://www.instagram.com/faithwilliams/ See the behind the scenes over at @tfm.pod - https://www.instagram.com/tfm.pod/ Follow the TFM team over at https://www.instagram.com/tfm.digital/ and https://www.tiktok.com/@tfm.digital And https://www.instagram.com/taylorfielding/ and https://www.instagram.com/mathewfielding/
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How Faith Built a 500+ Person Waitlist *Before* Opening Her Hair Salon
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