How fake ads on social media and TV could help shape the future of cross channel media strategies and measurement

Australia is about to embark on a world first cross media measurement experiment that owes at least some of its DNA to fake ads created by Disney and run across its TV network and on social media. The Premium Content Alliance hopes it will help marketers truly understand how every channel impacts another – and prove that quality always delivers more powerful results. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.