How Fake DMCAs, AI Art, and the Brainrot Trademark Rush Are Reshaping UGC Game Law with IP Attorney Rose Kautz episode artwork

EPISODE · May 13, 2026 · 1H 7M

How Fake DMCAs, AI Art, and the Brainrot Trademark Rush Are Reshaping UGC Game Law with IP Attorney Rose Kautz

from The Creative Juice Podcast

Most UGC creators do not call a lawyer until after the DMCA already hit, the freelancer dispute already started, or the trademark squatter overseas already filed. Rose Kautz, an IP attorney at Hanson Bridgett LLP who teaches IP for startups and builds her own software on the side, sits down with Matt to map out the territory creators are walking through without realizing it.The conversation moves through what each of the three core IP tools actually does, why memes like Success Kid and Pepe the Frog are not the free public property creators assume, why a knockoff with purple-eyed pandas instead of blue-eyed ones is still a knockoff, and how Netflix can own the right to make a K-pop Demon Hunter game or skin or theme park without having built any of them yet. They also get into international trademark squatting, the difference between trademark rights and trademark paperwork in the US versus the rest of the world, and the free IP clinics at law schools where baby lawyers help startup founders file their first trademarks.Rose is clear from the first minute that none of this is legal advice. It is industry education on principles every Fortnite Creative builder, UEFN developer, and indie studio founder should know before the first DMCA email lands in their inbox.Connect with Rose: LinkedIn: https://www.linkedin.com/in/rose-kautz-66412217/ Hanson Bridgett LLP: https://www.hansonbridgett.comPlease leave a positive review 💚(Helps out a bunch)Watch the video: https://www.youtube.com/@ImmatureG/podcastsTwitter: https://www.x.com/immaturegamer

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Most UGC creators do not call a lawyer until after the DMCA already hit, the freelancer dispute already started, or the trademark squatter overseas already filed. Rose Kautz, an IP attorney at Hanson Bridgett LLP who teaches IP for startups and builds her own software on the side, sits down with Matt to map out the territory creators are walking through without realizing it. The conversation moves through what each of the three core IP tools actually does, why memes like Success Kid and Pepe...

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How Fake DMCAs, AI Art, and the Brainrot Trademark Rush Are Reshaping UGC Game Law with IP Attorney Rose Kautz

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