EPISODE · Jun 19, 2026 · 8 MIN
How Falling Birth Rates Reshape the Toy Industry
from The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact · host Fexingo
Episode 61 of The Demographics Podcast explores how declining birth rates are reshaping the global toy industry. Lucas and Luna examine the shift from mass-market plastic toys to educational, durable, and multi-generational products. They discuss the rise of subscription boxes, the success of brands like LEGO and Melissa & Doug, and how toy companies are pivoting to older children and adults. Specific data includes the 2025 global toy market decline of 3.2%, LEGO's 5% revenue growth to $9.8 billion, and the 18% increase in adult toy collectors. The episode also covers the 'kidult' trend, sustainability pressures, and the role of digital play. A natural donation segment is included. #ToyIndustry #Demographics #BirthRates #Kidult #LEGO #MelissaAndDoug #SubscriptionBoxes #EducationalToys #Sustainability #AgingPopulation #Economics #FexingoBusiness #BusinessPodcast #DemographicsPodcast #ToyMarket #AdultCollectors #DigitalPlay #GenerationalMarketing Keep every episode free: buymeacoffee.com/fexingo
Embed this episode
NOW PLAYING
How Falling Birth Rates Reshape the Toy Industry
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.