How Fanatics quantified its data platform value and got the board to care

from Leaders Insights — Data · host Leaders Insights

Fanatics built one of the more rigorous internal cases for data platform investment in sports commerce, moving the conversation from infrastructure cost to measurable business output. Here is how they did it, what the numbers looked like, and what CDOs in other industries can take from the approach.

Episode metadata supplied by the publisher feed · Published Sep 8, 2026

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How Fanatics quantified its data platform value and got the board to care

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