How Fantasy Football Saved Yahoo

Fantasy football has been around since the early 60’s when initial rules were invented by Oakland Raiders staffers and a reporter. By 1989, over a million people took up the hobby. Hell, even when I first started playing in our decade-old fantasy league, we calculated our scores by hand using the Monday morning sports page.But did you know that it’s because of fantasy football that has made Yahoo stay relevant far past its prime?A quick recap of the company which is essentially all you need to know: In the late 1990s, Yahoo was poised to become the biggest name in techThey had a chance to buy Google twice–and didn’t make it happenAlso had a chance to purchase Facebook!Their revenue peaked in 2007, shrinking each year ever sinceBut to their credit, they were very early to the portal scene–which is similar to what AOL offered as a “gateway to the internet”But the company is still around to this day and a big reason for that is fantasy football. In this quick episode, we're breaking down how that all came to life. See more shows from our historical series over on the Digital Dispatch websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.