How Fardad Moayeri & Family Built Parissa Laboratories into a Global Retail Brand

In this episode of The FEED powered by Loblaw, recorded in North Vancouver, host Michael LeBlanc sits down with Fardad Moayeri, Principal - Chief Esthetics Officer, Parissa Laboratories Inc., to explore a classic Canadian entrepreneurial journey—from immigrant startup to globally recognized natural beauty brand. Parissa Laboratories, now approaching 43 years in business, began out of necessity. Moayeri’s mother, a highly educated chemical engineer, struggled to find employment after immigrating to Canada in the early 1980s. Faced with limited options, she turned to a traditional Persian sugar wax recipe, producing and packaging products at home with her family before selling them at local markets and stores. What followed is a story of persistence, adaptability, and disciplined growth. Built literally “store by store,” Parissa scaled alongside the evolution of modern retail—transitioning from independent shops to major partners like Loblaw and Shoppers Drug Mart. Today, the company operates globally, with distribution across North America, Europe, and Asia, while maintaining a focused niche in natural hair removal products. At the heart of Parissa’s success is an unwavering commitment to customer intimacy. From early days conducting in-store demos to today’s direct engagement through digital channels, the company has prioritized understanding real consumer pain points—often outperforming larger competitors who rely on expensive market research. This connection has fueled product innovation, education, and brand loyalty. Moayeri also shares candid insights into the realities of scaling in retail. From supply chain readiness and category positioning to the financial pressures of onboarding major accounts, he emphasizes that success requires more than a great product—it demands operational excellence and deep alignment with retailer expectations. His advice to entrepreneurs is clear: understand your category, prepare for rapid growth, and never underestimate the complexity of retail execution. Beyond business fundamentals, the episode highlights Parissa’s broader purpose. Rooted in values of ethics, sustainability, and community, the company continues to invest in local manufacturing, support new Canadians, and prioritize long-term impact over short-term gains. About Your Host, Michael LeBlancMichael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail.   If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.