How Fear Fueled a $100B Brand

Episode 4 of the The Startup Different Podcast podcast, hosted by David and Chris Sinkinson, titled "How Fear Fueled a $100B Brand" was published on June 24, 2025 and runs 26 minutes.

June 24, 2025 ·26m · The Startup Different Podcast

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Summary

Most people run from failure—but what if it’s the very thing that drives you? In this episode, David and Chris unpack how fear fueled Howard Schultz’s relentless pitch for Starbucks, despite hearing "no" 217 times. Why do some founders push through while others freeze—and what’s really holding you back?

Episode Description

Most people run from failure—but what if it’s the very thing that drives you? In this episode, David and Chris unpack how fear fueled Howard Schultz’s relentless pitch for Starbucks, despite hearing "no" 217 times. Why do some founders push through while others freeze—and what’s really holding you back?

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