How Fidelity Embedded Customer Experience Across the Business, With Parrish Arturi - CB009

In this episode, I have the pleasure of speaking with Parrish Arturi. Parrish is the SVP of Retail Service and Experience Delivery at Fidelity Investments. He's a visionary leader in our space, and here we talk a lot about building customer experience across the business. That's a key area that many new and emergent CCOs struggle with -- they know they 'own' their silo, but they need to embed their silo and the overall idea of customer experience across the business. How can you do that? Parrish offers a couple of distinct ideas in this episode.