How Fifth Third creates a data-driven CX - The Buzz

What this episode covers

At the helm of Fifth Third’s digital strategy, Melissa Stevens is focused on delivering suggestions based on customer needs and preferences. Now, the 160-year-old bank is zeroed in on data-driven customer experiences. In this episode of “Fintech Unfiltered,” Stevens speaks with Bank Innovation about how Fifth Third focuses on customers' needs instead of competing with the biggest banks.

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Frequently Asked Questions

How long is this episode of The Buzz?

This episode is 23 minutes long.

When was this The Buzz episode published?

This episode was published on April 20, 2020.

What is this episode about?

At the helm of Fifth Third’s digital strategy, Melissa Stevens is focused on delivering suggestions based on customer needs and preferences. Now, the 160-year-old bank is zeroed in on data-driven customer experiences. In this episode of “Fintech...

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