How Figs Built a Billion-Dollar Brand for the People Saving Lives

from Shopify Masters · host Trina Spear, Serena Smith

Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-consumer powerhouse. For more on Figs and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Episode metadata supplied by the publisher feed · Published May 26, 2026

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How Figs Built a Billion-Dollar Brand for the People Saving Lives

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