How financial advice firms can boost efficiency without losing sight of clients

In this episode of the ifa Show, host Keith Ford speaks with Shannon Freney of Direct Wealth about practical ways financial advice firms can improve efficiency without compromising client outcomes. Freney explains why firms should treat efficiency as part of an ongoing process, while maintaining a measured and deliberate approach rather than change for its own sake, and how understanding where the bottlenecks exist can help advisers streamline their operations. Tune in to hear: Why it's vital to map out the advice process to find bottlenecks, unnecessary complexity, and hidden workarounds. How being clear on your value proposition and target client profile can reduce inefficiencies. The importance of shifting from product to strategy-focused advice.