How financial advisers can use podcasting to build trust

In this episode, host Keith Ford speaks with Michael Khouri, principal adviser at Better Financial Planning and host of the 'Sharing More Than the Sheets' podcast, about the value that a financial adviser's podcast can have for both their firm and their clients. Michael explains that although he originally launched his podcast to find new clients, it quickly evolved into a passion project focused on helping people with practical money topics rather than technical product discussions. Tune in to hear: Why podcasts can be a powerful tool for trust and vetting. How episodes can be used as follow-up resources and tools for referral partners. The importance of efficiency in advice businesses so advisers can help more Australians.