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EPISODE · Sep 2, 2019 · 14 MIN

How Financial Advisors Can Convert Skeptical Prospects

from Financial Advisor Marketing Podcast

Starting a conversation with a new prospect is great: You get the chance to help someone get their finances in order and you get the chance to make money yourself. But then they hit you with objections, doubts and skepticism. Suddenly, the conversation becomes awkward. And you often lose the client.  Luckily, you can bypass these situations and convert even the most skeptical prospects into clients—and it's not by being rude or just dominating the conversation.  In this episode, you'll learn all about how to close skeptical prospects and grow your business to become an advisor your clients trust and love.  Show highlights include:  How to make sure your prospect knows exactly what you can do for them and how much they'll get out of working with you. (8:25) The "Dollars at a Discount" strategy that removes skepticisms around fees and costs. (9:10) 5 ways to meet more prospects in your market and break down their skepticism at the same time. (11:15) When to let skeptical prospects walk and NOT turn them into clients to avoid time-sucking clients who hate you. (12:20) Go to the TheAdvisorCoach.com/Newsletter and pick up your free 90 minute download called "5 Keys to Success for Financial Advisors" when you join The James Pollard Inner Circle. Ready to learn even more about becoming the successful financial advisor you know you can be? Check out these resources: https://www.theadvisorcoach.com/top-10-best-books-for-financial-advisors.html https://www.theadvisorcoach.com/27-financial-advisor-marketing-ideas--strategies-that-work.html https://www.theadvisorcoach.com/content-marketing-tips-financial-advisors.html

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