How Financial Pressures Are Reshaping the CMO Role

On this episode of The No Normal Show, Desirée Duncan and Chris Bevolo explore how financial pressures are reshaping the CMO role in health systems — from proving ROI to surviving budget cuts — and what it means for the future of healthcare marketing leadership. Along the way, they swap takes on how young adults are engaging with healthcare and debate ChatGPT’s growing role in usability. Plus, get an inside look at the exclusive 2026 Joe Public Retreat in sunny South Beach, where AI will take center stage. Tune in now.Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.