How Fitbit Lost the Smartwatch War and Why It Matters

Lucas and Luna examine Fitbit's decade-long arc from fitness tracker pioneer to smartwatch also-ran. They dig into the 2014 launch of the Charge HR, the 2017 Versa gamble, and how Google's $2.1 billion acquisition in 2021 reshaped the company's trajectory. The conversation explores what Fitbit did right — the step-count breakthrough, the social challenges feature — and where it stumbled, including the slow adoption of GPS and the Pixel Watch's mixed impact on legacy users. The episode also connects Fitbit's story to broader lessons about market timing and platform lock-in in the wearables industry. A thoughtful look at a brand that defined the category but couldn't hold the lead. #Fitbit #Google #PixelWatch #Wearables #Smartwatch #FitnessTracker #HealthTech #Technology #Business #ProductStrategy #MarketTiming #PlatformLockIn #ChargeHR #Versa #StepCounting #SocialChallenges #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo