How Five Print Guys Took Over a Trade Show - TSI13.2

Making a huge splash at a trade show isn’t limited to the biggest exhibits or the biggest budgets. International Paper (IP) proved that when they became the talk of the Adobe MAX show by creating a family of Print Guys who came to life with the help of augmented reality. Today’s guest expert is Emilee Christianson from Trekk, the creative services agency who worked with IP to design their exhibit marketing campaign for Adobe MAX. Scroll down to listen as we go behind the scenes with Emilee to discover: What IP wanted to accomplish in their small booth space How