How Florists can sell with confidence, maximize every sale, and provide top-tier customer service. episode artwork

EPISODE · Nov 13, 2025 · 25 MIN

How Florists can sell with confidence, maximize every sale, and provide top-tier customer service.

from The Flower School Business Podcast From Kays Flower School · host Kay’s Flower School

Deirdre chats with Tim Huckabee about his real life selling techniques that drive profits for florists. Tim will be visiting Ireland soon and if your onw of the lucky ones you may be able to grab him into your shop to help you as a florist drive your profits. Contact via email: [email protected] Instagram: https://www.instagram.com/theprofitableflorist/ LinkedIn: https://www.linkedin.com/in/timhuckabee/ Tim Huckabee| Training Guru | TheProfitableFlorist.com 646.678.8100 office | 917.257.9927 direct Tim Huckabee’s journey in the floral industry began in 1993 when he took a job at Surroundings Flowers in New York City. What started as just a job quickly became a passion, as he learned the ins and outs of running a successful flower shop. Seeing firsthand what worked—and what didn’t—he realized that sales and service skills were the missing ingredients in most shops. Determined to change that, he took the best practices he had learned and developed a structured process to teach florists how to sell with confidence, maximize every sale, and provide top-tier customer service. Since 1997, Tim has personally visited over 7,000 flower shops around the world, training teams in real-life selling techniques that drive results. He continues to teach and coach florists both on-site and through live webinars, helping them transform their businesses into highly profitable, customer-focused operations. With The Profitable Florist, Tim has worked with shop owners and teams across the United Kingdom, Ireland, and North America, conducting hands-on training and coaching programs that empower staff to be more organized, confident, efficient, and professional. Florists may also recognize Tim as the author of Flower Shop Sale or Fail, the must-read monthly column in SAF’s Floral Management magazine, where he breaks down real customer interactions and reveals how shops can dramatically improve their sales and service. With a degree in Marketing from the University of Connecticut, decades of hands-on experience, and a passion for helping florists sell with confidence, Tim remains the industry’s go-to expert for turning everyday staff into high-performing sales professionals—and turning struggling shops into highly profitable businesses. 🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸 Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further - Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourse We also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourse Beginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programme Depending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunities If you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-students See what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonials Get in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

Deirdre chats with Tim Huckabee about his real life selling techniques that drive profits for florists. Tim will be visiting Ireland soon and if your onw of the lucky ones you may be able to grab him into your shop to help you as a florist drive your profits.Contact via email: [email protected]: https://www.instagram.com/theprofitableflorist/LinkedIn: https://www.linkedin.com/in/timhuckabee/Tim Huckabee| Training Guru | TheProfitableFlorist.com 646.678.8100 office | 917.257.9927 directTim Huckabee’s journey in the floral industry began in 1993 when he took a job at Surroundings Flowers in New York City. What started as just a job quickly became a passion, as he learned the ins and outs of running a successful flower shop. Seeing firsthand what worked—and what didn’t—he realized that sales and service skills were the missing ingredients in most shops. Determined to change that, he took the best practices he had learned and developed a structured process to teach florists how to sell with confidence, maximize every sale, and provide top-tier customer service.Since 1997, Tim has personally visited over 7,000 flower shops around the world, training teams in real-life selling techniques that drive results. He continues to teach and coach florists both on-site and through live webinars, helping them transform their businesses into highly profitable, customer-focused operations.With The Profitable Florist, Tim has worked with shop owners and teams across the United Kingdom, Ireland, and North America, conducting hands-on training and coaching programs that empower staff to be more organized, confident, efficient, and professional.Florists may also recognize Tim as the author of Flower Shop Sale or Fail, the must-read monthly column in SAF’s Floral Management magazine, where he breaks down real customer interactions and reveals how shops can dramatically improve their sales and service.With a degree in Marketing from the University of Connecticut, decades of hands-on experience, and a passion for helping florists sell with confidence, Tim remains the industry’s go-to expert for turning everyday staff into high-performing sales professionals—and turning struggling shops into highly profitable businesses.🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸🌸Want to take your flower skills to the next level but not sure how to do it ?? Check out our FREE Online Flower Taster Course Here - ideal for the total beginner or those who dabble to want to go a bit further -Sign up Here https://kaysflowerschool.myflodesk.com/freebeginnersflowerarrangingcourseWe also have a Free Flower Conditioning Program that teaches you how to maintain and keep your cut flowers looking their best for longer - Check it out there - Free Online Flower Conditioning Program — https://kaysflowerschool.myflodesk.com/freeflowerconditioningcourseBeginners Floristry Program to start you on your flowery journey to a career as a floral designer - Online Professional Floristry Courses for beginners https://www.kaysflowerschool.com/online-floristry-programmeDepending on the country you live in you may be eligible for funding towards training here at Kays Flower School - Funding Available for Training as a Florist https://www.kaysflowerschool.com/funding-and-opportunitiesIf you live outside Ireland you can still train with Kays Flower School, see how it works here - Overseas Floristry Student Information https://www.kaysflowerschool.com/overseas-flower-studentsSee what our past students have to say about training as a florist at Kays Flower School https://www.kaysflowerschool.com/testimonialsGet in touch with us today Get in Touch https://www.kaysflowerschool.com/contact-us

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How Florists can sell with confidence, maximize every sale, and provide top-tier customer service.

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This episode is 25 minutes long.

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This episode was published on November 13, 2025.

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Deirdre chats with Tim Huckabee about his real life selling techniques that drive profits for florists. Tim will be visiting Ireland soon and if your onw of the lucky ones you may be able to grab him into your shop to help you as a florist drive...

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