How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand

from Shopify Masters · host Serena Smith, Jing Gao

When Jing Gao launched Fly By Jing, she wasn’'t just selling chili crisp—she was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she built a brand now found in Target, Walmart, and Whole Foods that has inspired a generation of Asian food founders. For more on Fly By Jin and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

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This episode is 45 minutes long.

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This episode was published on June 2, 2026.

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