EPISODE · Oct 2, 2020 · 46 MIN
How FOCUS is creating a brand experience through digital ordering
from QSR Uncut · host QSR magazine
Digital strategies were important before the pandemic, but they're critical today, and restaurants have only scratched the surface with digital innovations. Nobody knows that better than Dan Getsacov, chief commercial officer at Atlanta-based FOCUS Brands. He's responsible for designing the "shared backbone" for Moe's, Schlotzsky's, Carvel, Cinnabon, Auntie Anne's, Jamba, and McAlister's Deli that drives digital success for all seven brands. Gertsacov joins the podcast to talk about how digital tools have become far more than a marketing opportunity, how restaurant companies can create a consistent brand experience with their digital presence, and why there's never been a better time to be a digital expert in the restaurant industry. Subscribe to QSR at QSRmagazine.com/subscribeQSR Magazine informationFacebook | Twitter | Instagram | LinkedInQSRmagazine.com Have feedback or interview suggestions? Email us at [email protected].
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Digital strategies were important before the pandemic, but they're critical today, and restaurants have only scratched the surface with digital innovations. Nobody knows that better than Dan Getsacov, chief commercial officer at Atlanta-based FOCUS Brands. He's responsible for designing the "shared backbone" for Moe's, Schlotzsky's, Carvel, Cinnabon, Auntie Anne's, Jamba, and McAlister's Deli that drives digital success for all seven brands. Gertsacov joins the podcast to talk about how digi...
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How FOCUS is creating a brand experience through digital ordering
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