How focusing on customer happiness led to success for KnowledgeOwl - Marybeth Alexander

Marybeth Alexander is the founder and Chief Executive Owl of KnowledgeOwl, a bootstrapped knowledge base software founded in 2015. Started as an idea within SurveyGizmo, where Marybeth was working at the time, the company has since flourished into a small, profitable, sustainable business ultimately being built to improve the lives of the founders, employees and customers. In this episode we talk about how Marybeth bought the company from her previous employers, how they grew through reviews and why more indie hackers should put customer happiness front and centre.Timestamps00:00 - Intro01:26 Founding story of KnowledgeOwl (prev Help Gizmo)06:54 Marketing and Growth08:58 How to have happy customers10:54 KnowledgeOwl's appraoch to product development13:35 How important is the KnowledgeOwl brand15:07 RecommendationsRecommendationsBook: Buy Back Your Time by Dan MartellPodcast: Startup to LastIndie Hacker/Entrepreneur: Ari Weinzweig - The Lapsed Anarchist's Approach to Being a Better LeaderMy linksTwitterIndie Bites TwitterIndie Bites YouTubeJoin the membershipPersonal Website2 Hour Podcast CoursePodPanda (hire me to edit your podcast)This Indie Life PodcastSponsor - EmailOctopus 🐙EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.