EPISODE · Jun 28, 2023 · 26 MIN
How Focusing on Your Niche Can Transform Your Agency, Paul Bellows
from The Agency Profit Podcast · host Paul Bellows, Marcel Petitpas
QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Yellow PencilPaul's LinkedInPaul's 311 podcast legendarypodcasts.com/paul-bellowsABOUT: Paul Bellows is the President and co-founder of Yellow Pencil. Since 1996, his team has designed and built digital platforms and worked alongside public sector clients to develop the operational maturity and cloud infrastructure that power exceptional experiences and service journeys. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
We have the pleasure of being joined by Paul Bellow of Yellow Pencil to chat all about building a niche agency and how transformative it can be. POINTS OF INTEREST: • Evolution of the agency space 3:35 • Realizing you need to niche your agency 6:07 • Fear is a great motivator to niche your agency 10:07 • Speaking to your potential client's pain point 18:02 • The power of positioning yourself 21:49
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How Focusing on Your Niche Can Transform Your Agency, Paul Bellows
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