How Footballco grew Goal's Front Three from zero to 1.2m followers in three years

This week's guest on the Broadcast Sport Podcast is Xavi Sanchez, VP of content at Footballco, speaking about how he and his team created The Front Three, a Gen Z-focused social content channel on YouTube, TikTok, Instagram and more, from scratch. Hosted by a rotating cast of creators, the Front Three focuses on quizzes and game shows, although you’ll hear how that hasn’t always been the case, and now has 1.2m followers across all platforms and has attracted over 1.3 billion views in the last year despite the channel and hosts launching from zero just over three years ago.Listen to hear how they got the channel off the ground, its growth since then, and their plans for the future – as well as some tips on how to approach creator content. After you finish this episode, don’t forget to subscribe to the Broadcast Sport Podcast wherever you’re listening. Hosted on Acast. See acast.com/privacy for more information.