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Jun 19, 2024 19 min

How Ford is finding new audiences

from Ad Age Marketer's Brief Hosted by Ad Age

Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.

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How Ford is finding new audiences

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This episode is 19 minutes long.

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This episode was published on June 19, 2024.

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