How Ford Pivoted From the Model T to Electric Vehicles

In this episode, Lucas and Luna explore Ford Motor Company's long history of strategic pivots, from Henry Ford's radical decision to standardise the Model T to the company's recent transformation toward electric vehicles. They focus on the 2023-2026 period, when Ford split into three business units — Ford Blue, Ford Model e, and Ford Pro — a restructuring that cost $11 billion and involved spinning off its EV operations while keeping its legacy combustion business. Lucas explains how Ford's pivot differs from Tesla's or GM's approach, citing specific numbers like the $30,000 price target for the next-generation EV platform and the decision to license its battery technology to other automakers. Luna raises the question of whether Ford's pivot is credible or just a survival move. The hosts also touch on the cultural resistance within the company and how CEO Jim Farley convinced dealers to invest in charging infrastructure. The episode wraps with a reflection on whether legacy industrial giants can truly reinvent themselves without destroying their core profit engine. #Ford #ElectricVehicles #AutomotiveIndustry #JimFarley #ModelT #FordBlue #FordModelE #FordPro #BusinessPivot #CorporateRestructuring #EVTransformation #LegacyCompanies #IndustrialReinvention #DealerNetwork #BatteryTechnology #BusinessStrategy #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo