How Fortune 500s Use Procurement to Shape New Markets

Episode 26 of Enterprise Tech with Fexingo explores how large companies use procurement as a strategic tool to create new markets, not just buy goods. Lucas and Luna examine the case of Walmart's Project Gigaton, which forced thousands of suppliers to adopt sustainable practices, effectively creating a new market for carbon tracking and supply chain analytics. They discuss how procurement mandates from giants like Apple and Unilever have spawned entire software categories, from supplier sustainability platforms to circular economy marketplaces. The hosts also touch on the risks of creating markets that favor dominant players and the role of procurement in shaping the future of industries from electric vehicle batteries to regenerative agriculture. A short donation segment highlights listener support via buy me a coffee dot com slash fexingo. #Procurement #MarketCreation #Walmart #ProjectGigaton #SupplyChain #Sustainability #Fortune500 #EnterpriseTech #BusinessStrategy #Apple #Unilever #CarbonTracking #CircularEconomy #RegenerativeAgriculture #Business #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo