How Forward found product-market fit: Adrian Aoun on automating healthcare with AI

Forward is an AI-based healthcare unicorn that combines private doctors with technology to enable data-driven, insurance-free primary care. Forward is now present in 14 cities in the US. In this episode, Sandhya Hegde chats with Adrian Aoun, the founder and CEO of Forward about building a transparent and incentive-driven healthcare system. Join us as we discuss: 01:47: Forward’s origin story and why Adrian saw the need to reimagine healthcare 04:44: Build an incentive-driven healthcare system 10:05: Approach to building an “MVP”/early clinics  13:51: How Forward thinks about its product roadmap and innovating in healthcare 17:11: How Adrian and his team iterated on early user feedback  20:39: Forward’s approach to productizing healthcare  24:29: The future of AI in healthcare 27:55 How Adrian approached building the early team at Forward 30:51: Advice for founders who are building products with AI Sandhya Hegde is a General Partner at Unusual Ventures, leading investments in modern SaaS companies with a focus on AI. Previously an early executive at Amplitude, Sandhya is a product-led growth (PLG) coach and mentor. She can be reached at [email protected] and  Twitter  LinkedIn  Adrian Aoun is the founder and CEO of Forward. Prior to starting Forward, he founded Wavii, a natural language processing startup acquired by Google. He also worked on special projects for Larry Page at Google.  Unusual Ventures is a seed-stage venture capital firm designed from the ground up to give a distinct advantage to founders building the next generation of software companies. Unusual has invested in category-defining companies like Webflow, Arctic Wolf Networks, Carta, Robinhood, and Harness. Learn more about us at https://www.unusual.vc/. Further reading from the Startup Field Guide: Starting a company Iterating to MVP for consumer products