How Founders Should Think About Partnerships - Chris Lavoie

*Recorded at StartWell, Toronto's campus for corporate meetings & events: https://startwell.co/ Partnerships are no longer a side function - they’re becoming one of the most important growth channels in modern B2B. In this episode of the StartWell Podcast, Chris Lavoie - founder of Partnership Mastermind - breaks down why partnerships are having a resurgence, what most companies get wrong when building partner programs, and how partner professionals can ramp faster with better training, community, and real-world practice.