How Founders Trick Themselves Into Never Having Enough Time

When people ask what they'd do if they only had a week to live, they're asking the wrong question. The question worth sitting with is: how would you show up?In this episode of Heart of Entrepreneurship, Dave Kashen and Jesse Pujji unpack what it would actually look and feel like to lead, listen, and connect the way founders would if time were visibly finite. The conversation moves from that thought experiment into something more practical and more urgent: why the clarity death creates is available right now, and what gets in the way of accessing it every other day.At the center of the episode is a distinction Dave draws between finite and scarce. Finite is a fact. Scarce is a story. And the story of not enough — not enough time, not enough confidence, not enough freedom — is one most founders are running on without realizing it. When that story loosens, something shifts. Founders tend to find the presence, the appreciation, and the boldness that the thought experiment was trying to point them toward in the first place.