How Four Simple Words Saved a Life and Started a Movement – Joe Tuia’ana

What do you say to someone in crisis? Joe Tuia’ana, founder of the I Love You, Bro project, joins Uncomfy to talk about men’s mental health, connection, and what it means to show up for someone in crisis. Joe shares the story of the moment when he stopped to help a stranger on an overpass and how that experience led him to create peer support groups for men across Utah. Joe explores why so many men struggle to open up, what actually helps in those moments, and how we can create safer spaces for honest conversation. ABOUT GUEST Joe Tuia’ana is the founder and CEO of the I Love You, Bro project (https://iloveyoubroproject.org). If you or someone you love is struggling, please reach out. Call or text 988 to reach the Suicide & Crisis Lifeline, free & available 24/7. CHAPTERS (0:00) Content Warning and Introduction (1:26) Meet Joe Tuia’ana (2:03) Overpass Rescue Story (6:03) Aftermath and Shame (7:53) Why Joe Stepped In (9:41) From Rescue to Support Groups (12:02) How the Groups Work (13:04) Why Men Don’t Open Up (14:58) Data on Reaching Out (17:04) How to Create Space (19:33) Conclusion and Resources