How Frame Your Feline Transformed Cat Furniture Forever

Send us Fan MailWhen Kristina and Brian Vermeer found themselves hiding an unsightly cat tree every time guests came over, they knew there had to be a better solution. Their stroke of genius came when they merged their love of art with their cats' need for vertical space, creating wall-mounted frames that cats naturally love to inhabit."Frame Your Feline was born from a problem that plagues cat parents everywhere – traditional cat trees are functional but frankly, they're eyesores," explains Christina during our conversation. What began as a household hack quickly revealed itself as a revolutionary product when their cats immediately gravitated to the frames, staying for hours at a time. The reason? Cats feel secure in the frame's box-like structure while enjoying an elevated perch to survey their domain.Their Shark Tank appearance may not have resulted in a deal, but it launched their company into the spotlight. The sharks missed what cat enthusiasts immediately understood – this product transforms cat furniture from something you hide to something you proudly display. Through continuous innovation, the frames evolved from handcrafted wood pieces to recyclable, non-porous materials that can be easily sanitized, making them perfect for homes, shelters, and cat cafes alike. The interchangeable artwork panels that slide behind the frame create multiple revenue streams while allowing pet parents to customize their decor.Beyond creating beautiful, functional cat furniture, Frame Your Feline demonstrates a deep commitment to feline welfare. Christina regularly photographs shelter cats in frames, capturing their personalities in a relaxed state rather than cowering in cages – dramatically improving their adoption prospects. As board members of Mission Meow, the couple has helped direct over $200,000 in grants to small feline-centric organizations, supporting everything from emergency medical care to trap-neuter-return programs.Ready to transform your cat's life and your living space? Visit FrameYourFeline.com to browse their collection of frames and artwork panels, including their new Masters Collection featuring famous artworks. Your walls – and your cat – will thank you.Thanks for listening to the Fresh Patch podcast brought to you by Fresh Patch. We hope you enjoyed the show. Give us a like or a follow, or shop all of our real grass supplies at freshpatch.com. Instagram, TikTok, Facebook, Youtube, Reddit