How Franchising Can Transform A Fragmented Industry With Peter Holt of The Joint Chiropractic

With over 30 years in the industry, Peter Holt knows just about every angle of the methodology of running a franchise system. But when he joined The Joint as CEO four years ago, he had to learn the concept of chiropractic care. We sat down to talk about this unique challenge of a concept and methodology, as well as why franchising presents such a great opportunity for fragmented industries.