How Freelancers Audit Client Data Hygiene

Most freelancers audit content, channels, or funnels. This episode explores a different angle: data hygiene. We look at how a freelance marketer helped a mid-sized software company clean up their CRM and email lists, uncovering three percent of revenue in lost opportunities through simple deduplication and missing field fixes. Lucas and Luna discuss why dirty data is the silent killer of marketing ROI and how independent consultants can position this technical cleanup as a high-value strategic service rather than just administrative work. #FreelanceMarketing #DataHygiene #CRMCleanup #EmailListHealth #MarketingROI #IndependentConsultants #B2BMarketing #LeadManagement #FexingoBusiness #BusinessPodcast #ClientRetention #MarketingStrategy #SmallBusinessGrowth #DigitalMarketingTips #SalesAlignment #CustomerDataPlatform #MarketingAudit #RevenueOperations Keep every episode free: buymeacoffee.com/fexingo