How Freight Companies Can Build In-House Content Teams [rebroadcast]

Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier.So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of the tips I've used over the years and still do to this day. Not only for clients but for content like what you find on this podcast.Also in the show is an interview with Kyle MacNaught, Director of Marketing at Freight Plus, with how he's building and managing his own internal content team using an iPhone and a cheap mic.Links from the show: The Best Content In Logistics (for your own inspo)Freight+ Director of Marketing, Kyle MacNaughtFreightwaves Sales and Marketing Virtual Conference Courses Mentioned During the Show: Crafting Your Content Marketing PlanManaging Your Content Distribution PlanCreating a Company Video or Podcast How To Audit Your WebsiteFYI: Freight School Playbook is now wrapped into the Digital Dispatch experience. So you can now get all FSP courses for FREE over in the Shop section of DigitalDispatch.io-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.