How Freight Companies Should Treat SEO in 2022

The holidays are a time where most office work slows down–rightfully so. But it’s also an opportunity to catch up on some content and strategies when you have the extra bandwidth. One of those strategies is SEO—also known as search engine optimization. It’s been around since the inception of the internet but like most marketing tactics in freight, it took a long time to find adoption. The problem with this is what I’m seeing now are companies that are deploying tactics that are past their prime and will likely get them nowhere except for a wasted budget. In this episode, I’m going to break down how freight companies should be using SEO in 2022 and beyond. Because while SEO shouldn’t be your ONLY strategy. It can have a lot of upside for years to come—as long as you’re not letting any of those gurus fill your head with empty promises of tactics that worked a decade ago. Links from the show: SEO misconceptions from Ahrefs CMO Twitter Thread-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.