How Freshpet Went From Crazy Idea to Category Killer | EP97 (feat. Scott Morris | Co-Founder of Freshpet)

What happens when you take an industry everyone accepts… and ask, “Why are we doing it this way?”This week Shawn sits down with Scott Morris, President and Co-Founder of Freshpet, to unpack how a “crazy idea” turned into a category-defining brand that completely changed the pet food industry.The two dive into the Shawnism, “First solve the problem…THEN solve it better,” why perfection is often the fastest way to kill momentum, and how the best founders launch before they feel fully ready. They also discuss how Freshpet began by simply trying to fix a broken problem, why simultaneous invention happens more than people think, and how some of the best innovation comes from observation, constraints, and constant improvement.So if you’ve been waiting for the perfect time to start, build, launch, or pivot, this episode this episode might be the exact push you need.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

What happens when you take an industry everyone accepts… and ask, “Why are we doing it this way?”This week Shawn sits down with Scott Morris, President and Co-Founder of Freshpet, to unpack how a “crazy idea” turned into a category-defining brand that completely changed the pet food industry.The two dive into the Shawnism, “First solve the problem…THEN solve it better,” why perfection is often the fastest way to kill momentum, and how the best founders launch before they feel fully ready. They also discuss how Freshpet began by simply trying to fix a broken problem, why simultaneous invention happens more than people think, and how some of the best innovation comes from observation, constraints, and constant improvement.So if you’ve been waiting for the perfect time to start, build, launch, or pivot, this episode this episode might be the exact push you need. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on May 21, 2026.

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