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EPISODE · Mar 22, 2026 · 40 MIN

How Frictionless Funnels Can Attract the Wrong Customers

from E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies · host Bobby Hewitt

"Send me a text"Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. In this episode, I unpack the counterintuitive truthHow to use strategic friction How to build commitment from buyers who stick on subscription longer.And I explain when this approach works (and when it absolutely doesn't). If you're tired of optimizing for subscription conversions only to watch them all churn out, this episode changes everything.Learn more about The Supplement Business Accelerator Group at https://creativethirst.com/groupIf you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.comClick here to grab your copy of the Health Supplement Ad Swipe Guide.Discover what really works in funnel marketingNeed help increasing sales on your own? Click hereStuck at $1 - $5M in revenue? Click HereCase Study on how Creative Thirst added over $200,000 for one supplement brand

What this episode covers

"Send me a text" Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. In this episode, I unpack the counterintuitive truth How to use strategic friction How to build commitment from buyers who stick on subscription longer.And I explain when this approach works (and when it absolutely doesn't). If you're tired of optimizing for subscription conversions only to watch them all churn out, this episode changes ...

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How Frictionless Funnels Can Attract the Wrong Customers

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Frequently Asked Questions

How long is this episode of E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies?

This episode is 40 minutes long.

When was this E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies episode published?

This episode was published on March 22, 2026.

What is this episode about?

"Send me a text"Everyone tells you to reduce friction in your checkout process. We did the opposite and increased subscription sales by 31%. In this episode, I unpack the counterintuitive truthHow to use strategic friction How to build commitment...

Can I download this E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies episode?

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