How Friendship & Parenting Coach Noriko Abenojar Helps Neurodivergent Kids Build Social Skills — And Grew Her Support Into a Scalable Soul-led Online Business [Ep. 77]

Clarity first. Strategy second. Book a free 20-min Biz Breakthru Call with me.   I sat down with Noriko Abenojar — social worker, friendship and parenting coach who helps neurodivergent children (autistic, ADHD, PDA, etc.) and their families build real social skills, confidence, and connection. Noriko started in deeply relational, in-person work — supporting families one-on-one — and recently expanded those supports into a scalable online model so she can serve more families without burning out. She discovered my work through Amy Porterfield’s Momentum community and joined Hey to 100k® less than a year ago, which helped her structure her offers and sell more confidently. In this episode we talk about: Why social skills coaching for neurodivergent kids needs to be trauma-aware, brain-informed, and family-centered How Noriko translated hands-on, in-person therapy-style support into accessible online programs and parent coaching offers The mindset shifts that moved her from overgiving in 1:1 work to designing scalable group and evergreen options Concrete, compassionate strategies parents can use today to support friendship-building and emotional regulation How she validated her first scalable offers and built step-by-step without burning out   Resources mentioned Learn the 4 Essential Keys to Growing Friendships in Neurodivergent Kids (free video training & companion workbook) Subscribe to Noriko's Parenting REdefined FREE newsletter Connect with Noriko on Instagram: @norikoabenojar   💡If this episode lights something up and you want help mapping a scalable offer: Book a free 20-minute Biz Breakthrough Call with me Learn more about Hey to 100k®   xo, Masha    💞 Let's connect: Instagram | LinkedIn