How Fuse Taps Into Gen Z, Millennials' Need for Empowerment

from The Daily Brief Podcast | Promax · host The Daily Brief Podcast | Promax

Brands that empower their consumers can find it has a positive impact on their business, Fuse Media found in its latest demographic study. In this episode, Fuse Media Head of Marketing Mark McIntire takes on empowerment and brand purpose, topics that are particularly relevant right now. He also discusses why Fuse’s Future History Month and Be Change campaigns have been effective, how Fuse managed to change out its messaging so quickly and what’s on the horizon for the youth-focused brand.

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This episode was published on June 2, 2020.

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