EPISODE · Jul 2, 2026 · 30 MIN
How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain
from Shopify Masters · host Adam Levinter, Eddi Kristensen, Jacob Bech
By owning nearly its entire supply chain and leveraging AI raw-material forecasting, Danish endurance sportswear brand Fusion managed to sell an impressive 101% of the product it produced last year. The company achieves this near-perfect sell-through rate with a nightly ecommerce inventory sync that directly dictates what its sewing factory produces the very next day. For more on Fusion and show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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How Fusion Achieved a 101% Sell-Through Rate by Owning Its Supply Chain
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