How G2 Drives LinkedIn Engagement with Employee Advocacy | Jenny Gardynski

Ever wonder how G2 employees manage to completely dominate your LinkedIn feed with high-value content?In this episode, Lewis Gray and Elliot Elsley sit down with Jenny Gardynski, Senior Director of Content and Communications at G2. With over 13 years of PR agency experience representing fast-growing B2B tech giants, Jenny knows exactly how to build authentic brand awareness from the inside out.Listeners will dive into the exact mechanics behind G2's manual advocacy program, learning how their communications team builds high-performing social kits, launches tactical Slack engagement loops, and embeds custom LinkedIn branding into new-hire onboarding.Jenny shares strategies on why workforce personalization outpaces corporate channels by 5x, how to execute strategic quarterly contests that prompt passive employees to start posting, and how to effectively build custom GPT structures to scale executive voices while completely eliminating robotic "AI-isms".If you're currently struggling to prove a proof of concept with a manual social pilot, or if your employees are hesitant to share content because they are afraid of sounding unauthentic, this episode provides a realistic blueprint.Resources:Want to know how your employee advocacy strategy really stacks up?Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.