How Game Studios Raise Prices Without Angering Players

Lucas and Luna dig into the art of video game pricing — specifically, how studios raise prices without losing goodwill. Using case studies like the 2023 $70 game standard transition and Paradox Interactive's measured price hikes on DLC, they explore framing, transparency, and value-add strategies. They also discuss why a price increase on the PlayStation 5 era launch titles succeeded where a similar attempt on Xbox One failed. Practical lessons for anyone in digital goods pricing. #GamePricing #ParadoxInteractive #PlayStation5 #XboxOne #DLC #PriceIncrease #ConsumerPsychology #DigitalGoods #BusinessStrategy #GamingBusiness #FexingoBusiness #BusinessPodcast #VideoGameIndustry #PricingStrategy #ValueAdd #Transparency #BusinessAndTechnology #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo