How Game Studios Use In-Game Economies to Create Micro-Transactions

In this episode of Gaming Business with Fexingo, Lucas and Luna explore how game studios design in-game economies to drive micro-transactions. Using the example of Epic Games' Fortnite, they break down the psychology behind virtual currencies like V-Bucks, the role of scarcity and limited-time offers, and how pricing tiers maximize revenue without alienating players. They also discuss the risks of inflation and player backlash, citing the controversial case of Electronic Arts' Star Wars Battlefront II. This episode offers concrete insights for developers and investors alike. #Fortnite #EpicGames #ElectronicArts #StarWarsBattlefrontII #InGameEconomy #MicroTransactions #VirtualCurrency #VBucks #GameMonetization #PlayerPsychology #Scarcity #TimeLimitedOffers #RevenueStrategy #GameDev #FreeToPlay #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo