How Gamified Campaigns Keep Customers Coming Back
from Enterprise Explores Hosted by BFM Media
AEON BiG’s latest Buy & Win campaign, Setahun Oyen Belanja, lets shoppers play a game without downloading an app, and AEON BiG says customers spent more per trip and shopped more often. Nazwan Effendy Choong and Jess Ross join us to talk about how the campaign works, what it costs, what data it collects, and whether a smaller business could run something similar.
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How long is this episode of Enterprise Explores?
This episode is 27 minutes long.
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This episode was published on November 4, 2026.
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