How Gas Stations Really Make Their Money | U-Stop Owner Mark Whitehead | Part 1

In Part 1 of this episode, Mark Whitehead shares the strategy behind growing U-Stop and Whitehead Oil Company into nearly 40 locations across Nebraska and Kansas. We go inside the economics of the convenience store business, how fuel pricing really works, and why most of the profit isn’t made at the pump. Mark also explains how the company differentiates itself in a crowded market and what it takes to stay competitive in the retail fuel industry.