How Gatorade Went from Gainesville to Global Brand

Dalia chats with Stephanie Bailes, president and executive director of Cade Museum for Creativity and Invention in Gainesville. The museum is named for the late Dr. James Robert Cade, a nephrologist (a.k.a. kidney doctor) at the University of Florida and the lead inventor of Gatorade.Dr. Cade and his team developed Gatorade in 1965 as a carbohydrate-electrolyte beverage designed to keep Gator football players hydrated in the Florida heat. Today, Gatorade is a multibillion-dollar division of PepsiCo whose impact extends far beyond the world of sports. ESPN even documented Gatorade’s history in its 30 for 30 series.Related episodes: Nutrition Tips for Young Athletes: And the Rest of Us Super Bowl Chef to Showcase Florida Flavors Take Me In to the Ballgame: How to Make Stadium-Quality Hot Dogs at Home