How Gen AI Is Reshaping Video Production — with Adobe’s David Helmly and Andy Edwards

Host Paul Langston sits down with David Helmly and Andy Edwards of Adobe for a conversation on how generative AI tools are transforming creative production workflows—and what that means for the data infrastructure behind them. With a combined 60+ years of broadcast and creative software experience, Dave and Andy argue that every major technology shift has expanded creative possibility, and that AI is no different. The conversation outlines what the use of generative tools looks like in practice, beginning from a single image or low-res video before being upscaled, tagged with media intelligence data and stored alongside every ideation file needed to prove authorship. What started as kilobytes becomes a cascade—and none of it can be discarded. You'll gain insights into: Why generative AI inverts traditional production workflows and accelerates data growth  How Adobe's content authenticity framework tracks AI usage across assets How Adobe lets enterprise customers train generative AI model on exclusive IP Why nothing in the production chain gets thrown away  What agentic AI looks like inside a creative workflow   Chapters: [01:38] Adobe's Seismic AI Shift [03:02] How Broadcasters Are Using AI [05:14] How Adobe Improves Products for its Customers [08:08] The Video Data Explosion [11:32] Provenance & Media Intelligence [13:53] Creative Control with Adobe Firefly [19:11] AI-Assisted Editing [21:44] How Adobe Protects Content Authenticity [24:19] Agentic AI for Video Production [31:10] Advice for Creators Navigating AI [33:41] Lightning Round Q&A  About the Guests: David Helmly Sr. is Director of Professional Video and Audio at Adobe, where he leads technical relationships with broadcasters, studios, and creative professionals across the video and audio production ecosystem. Andy Edwards is a Strategic Business Developer at Adobe, focused on helping broadcast and media customers get the most out of Adobe's professional video tools.  About Seagate: Seagate is a leader in mass-capacity data storage. We’ve delivered more than four-and-a-half billion terabytes of capacity over the past four decades. We make storage that scales, bringing trust and integrity to innovations that depend on data. In an era of unprecedented creation, Seagate stores infinite potential. Unlock the full value of your data today. Learn more at seagate.com  Links & Connections: Learn more about this episode  Learn more about this episode  Connect with David on LinkedIn Connect with Andy on LinkedIn Connect with Paul on LinkedIn  Follow Seagate: Facebook: facebook.com/seagate Instagram: instagram.com/seagate/  Linkedin: linkedin.com/company/seagate-technology/ X: x.com/Seagate YouTube: youtube.com/user/SeagateTechnology Discover The Data Movement at seagate.com/stories/podcast