EPISODE · Jun 16, 2025 · 33 MIN

How GenAI uses structured data

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI environments. She details how schema markup creates a knowledge graph that enables AI inferencing, explores the Model Context Protocol (MCP) as a universal framework for LLMs, and demonstrates why unique, expert content with proper semantic connections outperforms generic material.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Optimize structured data implementation to enhance GenAI's search capabilities with Martha van Berkel from Schema App.

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How GenAI uses structured data

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This episode was published on June 16, 2025.

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